Ease of use
Behavior of active users
Five sets of points, each with an observation, evidence and recommendation
Before I was guessing, [but] now I am empowered with knowledge that generates results. Thanks, Watchsend!
Watchsend provided me with valuable insights on common usage patterns that I could never get from other analytics tools. These insights directly translated into actionable results optimizing the app to better service my customers. One of these optimizations was a new feature called “Infinity Save” to make collection of stuff faster.
In a single session, users frequently go back and forth between the Collect screen and Process screen in order to add multiple items.
Based on clustering top patterns of your users’ activity, we found this to be the most common pattern:
Process screen > add item button > Process screen > add item button > Process screen > add item button> Process screen
The Collect screen should permit users to add multiple items without leaving the screen. Therefore, users can more quickly add multiple items without going back and forth between the Collect screen and Process screen screens.
Most users initially open the app to immediately add items.
The second most common pattern of users’ activity with GSDFaster is as follows. There were 125 similar patterns in the 1203 sessions.
Collect screen > Navbar button > Collect screen > Keyboard button > Process screen
The Collect screen is the most visited screen for users. 63% of total user sessions included a visit to this screen. Users visited the collect screen ~2x more than the Process screen.
Every time a user logs onto the app, the default screen should be the Collect screen so the user can quickly add items.
Help screen is very frequently viewed by users
In 12% of all users sessions, users navigated to the Help screen to seek guidance on how to use the app
Include a mandatory guided tutorial after someone initially downloads and opens the app. The tutorial ought to inform users how to best use the app so fewer users will struggle and have to later resort to viewing the Help screen. After implementing this tutorial, you may make the Help screen less accessible in your app in the event you want to replace it in the navigation bar with something more critical to the app's functionality.
On the Collect screen, users performed unexpected actions.
On the Collect screen, the Back button is the most freuqent next button clicked. 37% of times users land on the Collect screen, users then click the Back button (instead of typing in a new item and pressing Save button)
Include a mandatory guided tutorial when the user opens the app for the first time. The tutorial will inform users of the process to add an item, process the item into a bucket, and later mark the item as completed.
Users infrequently click the Done button to mark items as completed. Users may be unsure of the implications for this action.
In the top 5 clusters showing patterns of user activity, there are 0 instances of users pressing the Done button.
When a user clicks the Done button for the first time, you ought to display a flashview alert at the top of the screen so the user knows he/she just completed an action. This will help highlight the significance of getting an item done.
Alternatively, you can display a progress bar at the top of the screen to remind the user of his/her position in the GSD process. The sequence in the process is Collect Screen > type something > Done button > Process screen > Bucket. Thereby, if a user is placing an item in a bucket, the progress bar should display that the user is almost done.
Process screen > add item button > Process screen > add item button > Process screen > add item button > Process screen
Collect screen > keyboard presses > Process screen
Collect screen –> Buckets screen
Buckets screen > Bucket screen > Projects screen > Bucket screen> Buckets screen
Collect screen > keyboard presses > Buckets screen (nothing saved)
Top 5 most frequent patterns of user activity show no evidence of users clicking the Done butto
For users that visit the Collect screen, the next most likely user actions are:
For users that visit the Buckets screen, the next most likely user actions are:
Notable screen and button frequencies include:
We’ll identify poor user experiences and give you recommendations to fix them.